George is a serial entrepreneur and the founder of CanDo - a social ventures incubator which develops "for good" initiatives across commercial and not-for-profit sectors.

He previously created Tide, the world's most innovative banking service for small businesses. He is embarrassed about stints as a banker at Capital One, RBS and Barclays, and much prouder of various unsuccessful startups where he learnt the skills necessary to build Tide and CanDo.